Last week was an interesting one to say the least. Music software giant Native Instruments succeeded with first pissing off a whole community, and then releasing something so damn weird you started to wonder if the people running Native Instruments are making their marketing decisions while being drunk.

What happened last week was this. Flagship product, super synthesizer and central sound organizing hub Kore is being discontinued.

As we all know, software instruments come and go, applications for making music come and go. There is no strange things about that. But the way Native Instruments pulled this off made me wonder how connected they are with its user base.