Many wise producers have said that if you cannot put a label on the stuff you make, you won't be able to market it properly, which in the end probably means that you will have problem selling it.

While my 2007 project Deepjack didn't attract any interest from anyone except other artists, it did result in me getting a copy of Native Instruments Komplete as the best reader demo in Future Music. While this was an unexpected and wonderful surprise, the last phrase in the motivation perfectly pinpointed the problem of that particular project.

“Easily our favourite Electro Pop New Wave Art House Disco track of the month.”

So until Beatport to open up its EPNWAHD-genre and I finally can start rejecting Madonna to please please remix her, I would assume using more defined styles in music is a good thing, right? Stamp it minimal techno and you know what it is. Yeah. Sure.

From the perspective of a consumer I cannot help getting tired.