The genre hell 12/18/2009
 
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Santa is not pleased.
Many wise producers have said that if you cannot put a label on the stuff you make, you won't be able to market it properly, which in the end probably means that you will have problem selling it.

While my 2007 project Deepjack didn't attract any interest from anyone except other artists, it did result in me getting a copy of Native Instruments Komplete as the best reader demo in Future Music. While this was an unexpected and wonderful surprise, the last phrase in the motivation perfectly pinpointed the problem of that particular project.

“Easily our favourite Electro Pop New Wave Art House Disco track of the month.”

So until Beatport to open up its EPNWAHD-genre and I finally can start rejecting Madonna to please please remix her, I would assume using more defined styles in music is a good thing, right? Stamp it minimal techno and you know what it is. Yeah. Sure.

From the perspective of a consumer I cannot help getting tired.

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Guru meditation.
A few weeks ago the core of my home studio went bipolar. Without going into too many details - during the last five years my studio has been build around a Virus TI, mainly because of its nifty plugin integration and built-in sound card.

The Virus and I already hooked up with the B-model and when the C-model came out I was one of the first to order a huge Darth Vader-esque keyboard version. When the TI series landed I didn't give it much thought and as I was moving to a new country the Virus Polar was the perfect solution - and not just that: it looked seriously good.

So right now, while my old companion now lives tucked away under a table in its own world of personal guru meditation, I've been wrestling with the questions: why Virus.

My personal relationship with the Virus is double in the extreme.

I am by no means a pop icon, nor an artist with any kind of fame. But I've sold my share of records and I've earned a few bucks as well, and while I don't know on how many productions I've used the Viruses - I know it's a lot.
The Virus is an extremely versatile synthesizer. Just by looking at its specifications it's quite clear that the Virus is a synth programmers wet dream come true.

No, wait. Stop it, right there.
This, is exactly the problem.
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